Banner advertising is a graphic image designed to advertise a product or service. A banner can contain text, static or dynamic images. Like others types of advertising, the online banner itself links to a page with a description of a product or service. Usually such ads put on sites to attract new visitors. The web banner is much better than the standard one you see on the street.
Firstly, on the Internet, such advertising will be much cheaper than offline. Secondly, online you can launch an advertising campaign much faster. This is mainly due to the fact that you do not need to hire a team of workers and look for a site to place your advertising.
TYPES OF ADVERTISING BANNERS
An internal banner is an advertisement that leads to an internal page of the same site where the ad itself is installed. In this case, you are taken to another page within the same site. Usually, this type of banner is used to advertise any services or products on their own website. It is often used when notifying about various news of a project or company. For example, many bloggers use an internal banner when running contests on their blog. This method can attract more participants for your event.
Brand banner - already by the name you can guess that such advertising works primarily for promotion brand. This type of banner on the Internet no longer works for clicks, but for impressions. The advertiser does not care whether the person clicked on the ad or not. The main thing here is for the user to see the advertisement with the company logo. The more often such a brand will be encountered by the user, the better he will remember it. As a result, if in the future a person wants to buy a certain product, he will first turn to this company, since he will already be familiar with it.
An information banner is an advertisement that provides the user with information about a specific product or service. The main challenge here is to generate a lot of interest in the advertised product or service.
Target banner - works to attract target audience. Target audience is very important for advertisers, since it is this category of people who are most interested in ordering a product or service. Typically, this type of banner is used to advertise the entire site, and not a specific product. For example, an entire store is being advertised, not a category or a specific product.
ADVERTISING BANNER FORMATS
Graphic banners - such ads can use simple images in png, jpg, gif or jpeg format. This the banner format, although simple, can heavily load the site. This is especially true for gif-images of rather large sizes. Therefore, if you use graphic advertising, then try to make it small. Try to make the file size no more than 100 Kb. If you are going to use the gif format, then the duration of the animation should be no more than 30 seconds. Also pay attention to the speed at which the animation plays. It should not exceed 5 seconds.
An interactive banner is the most effective type of advertising, but also expensive compared to other formats. Vector graphics look much better here. And it weighs much less. Usually JavaScript or Flash technology is used here. The most important thing is not to overdo it with the graphics and soundtrack. If you overdo it, such interactive ads will annoy visitors. The frequency in such a banner do not advertise on the site more than 24 frames per second.
Text ad units - Richtext (markup document storage format). Unlike graphic ads, text ads load much faster. Such an ad will be shown even if the user has disabled the display of graphics in his browser. Creating a text banner is much easier than creating a graphic one. There is no need to spend a lot of time drawing graphics. It is enough to simply and concisely formulate the idea of your advertising message. Another good thing is that the text ad units do not cause banner blindness and blend well with the general information of the site itself.
If on the site you want to enable placement large banner ads, I recommend using it in the interactive ad format. In contrast to the graphic format, it will weigh much less. Accordingly, such an ad will load faster and you will be able to increase the effectiveness of your advertising on the Internet quite well. The faster it loads, the more likely it will be to be seen.
SPACES FOR PLACING BANNER ADVERTISING
Very often the question arises, such as how to choose a place to place an advertising banner on the site. This is one of the important factors in creating effective banner ads. The space in the header of the site will cost much more. But such placement is the most effective in terms of advertising. It is located at the very top and in a conspicuous place.
A visitor, entering such a site, immediately pays attention to the advertisement, since it immediately catches his eye. Typically, the header of the site uses a banner size of 468 × 60. An overhead at the desired height can also be used.
The space in the site menu will cost a little cheaper. It can be located on the left, right, or both sides. There are also other places to place banner ads on the site. However, it all depends on the scrollbar. This means the top-most non-scrolling places will be expensive. And the places that are at the very bottom of the site will be very cheap. If the most expensive place is in the header of the site, then the very cheap one is in the basement.
However, you should first take into account, no matter how effective the advertising space is, if the site (site) for advertising is poorly selected, then there will be corresponding results. Therefore, take the search for the right sites seriously. Always pay attention to the topic of the project. There are both narrow-topic sites and projects with more extensive topics. Use targeting on projects with a wide range of topics. That is, you need to place banner ads in certain categories, and not on all sections of the site. This way you can significantly save your budget and at the same time increase the effectiveness of your advertising.
SELECTION OF SITES FOR BANNER ADVERTISING
There are three types of websites for placing banner ads:
Highly specialized sites - you can guess by the name that these are projects that are dedicated to a specific topic. For example, if the topic of medicine is a broad topic. Then acne removal will have a narrow direction. Articles here are dedicated to a specific disease. As a rule, the traffic on such narrowish sites is not so great. This is due to a small semantic core. But the audience of such a project will be the most targeted. If you advertise on such narrow-topic sites, then the effectiveness of the advertising campaign will be quite good. This is due to the fact that the audience of the site will be most interested in the advertisement itself.
Thematic sites are projects aimed at a specific industry. For example, a site is dedicated to medicine. Unlike narrow-topic sites, these projects can describe the treatment of various diseases. The attendance of such resources will be higher, but at the same time the target audience will be a little blurred.
General topics are less targeted projects for advertising, since they aimed at different industries. But on the other hand, the traffic on these sites will be very high. As a rule, these are large portals.
To choose a platform for placing banner ads, you need to decide on your target audience. The more the audience is interested in your proposal, the cheaper it will be to attract it. Therefore, to increase sales, narrow-topic sites will be the most effective. Not only does the target audience live here, but also advertising on such sites will be much cheaper.
If you are using advertising to promote your brand, then it is better to choose sites with very high traffic. Here advertising, although it will be more expensive, but it can very well promote your brand. Also, pay attention to the site statistics (traffic sources, keywords, etc.).
This type of advertising on the internet is fairly well used. Indeed, with the right approach, banners can attract a lot of attention and thereby show the user's interest in a particular product or service. Also, the banner works well for brand promotion. Basically, this approach is used by large companies that invest a lot of money in their advertising campaigns. They need to build brand awareness and build good relationships.
HOW TO ORDER BANNER ADVERTISING
You can contact the owner of the site on which you want to place your banner and clarify all the conditions of this transactions.
Usually those sites that provide services for the placement of such advertisements, provide a page with conditions or with a feedback form. You just need to find this link to the page. It can be at the bottom or at the top. For example, "place an advertisement" or "feedback".
There are two more options - banner networks and banner advertising exchanges.
Banner networks combine many partner sites. With one tool, you will be able to serve your ad and place your ad banner on multiple sites at the same time. This is very convenient and allows you to achieve large-scale traffic. You do not need to contact a separate site every time, but only register in the banner network and select those sites on which your banner will be.
The second way is banner ad exchanges. It has a simple interface. You go in, choose the sites on which you want to advertise, submit an application, indicate the banner and show it.
If the advertising platform agrees to place your banner on its site, then you pay the required amount, which will be set by the site owner, and your banner will be placed on this site. Payment is made either for impressions or for the time of posting on the site.
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