Teaser advertising is a marketing system that uses special teasers to attract the attention of consumers. Teaser from the English word means something shocking, interesting or intriguing. Usually it appears in the form of a teasing picture with some shocking name. It is thanks to this moment (human curiosity) this type of ad has a pretty good click-through rate. Naturally, such ads look very attractive. They are also very good at attracting attention, even if they are not on the most visible blocks of the site.
A teaser network is an intermediary between the advertiser and the site owner. She is engaged in adjusting the necessary sites for placing ads. Also, if necessary, can help the advertiser create their additional advertising materials and set up teaser advertising. User no need to worry about where and how to advertise your product on the Internet. All this is a traffic exchange takes on himself.
The affiliate network controls budget spending and ad serving efficiency. It is thanks to this plus that many advertising sites earn good money, and advertisers attract a ton of traffic to their products or services.
If a teaser is compared with contextual advertising, then the context will be more effective in the search. For example, if a person enters a search query about a bicycle, then advertisements related specifically to bicycles are shown to it. Then the user clicks on the ad and goes to the advertiser's website. As we can see in this case, the context is more effective.
If we are talking about individual sites or Internet sites and they have if there is a block of contextual advertising, it will look gray and dull. Plus, the context doesn't know what the visitor wants to find. And here effective teaser advertising wins. A block with catchy headlines always gets the most attention. Accordingly, all other things being equal, the site earns much more from teaser advertising than from contextual advertising.
Teaser advertising is effective when your product, service or content is targeted specifically at a wide audience. For example, the desire to lose weight. If you think so, then 50% of the world's population are women. Let's say only 25% of them want to lose weight. As you can see, this is a fairly wide target audience. Here this type of advertising plays quite well, because the coverage of the topic huge.
By advertising to absolutely everyone (including men), these 25% of women will still click on the ad. If such an ad is given in context, then the cost of this type of ad will be simply exorbitant. This is due to its wide reach and strong competition. Therefore, the teaser will do a very good job here.
If your product or service is intended for a wider audience, then you should use teaser ads. If your advertising is aimed at a narrow circle of people, then contextual advertising will already become effective.
TEASER TRAFFIC
News portals are promoting teaser ads quite well. There are literally tons of teaser traffic going to the site. But this is not surprising. First of all, contextual ads for such large sites will be prohibitively expensive. Second, the news teasers are very engaging.
People themselves are interested in news or some events. And if such news is wrapped in an alluring teaser, then the result will not be long in coming. Therefore, for news portals, this type of advertising is a real salvation. You can always easily attract a huge teaser traffic to your site and at the same time pay little money for clicks or impressions.
It is also worth noting that in recent years, teaser ads are trying to give the greatest thematicity. That is teaser networks try to place only those ads that are suitable for the topic of the site. This property allows advertisers to increase the effectiveness of their online advertising campaigns. If your site is general and has a fairly wide reach of targeted visitors, then teaser ads are perfect for you.
It is better not to use teaser ads for a site with a narrow or narrow topic. You will not achieve a good effect, you will only pour money into the void. In this case, the use of contextual advertising will be most effective for you.
POPULAR TOPICS FOR TEASER ADVERTISING
The women's theme works great in teaser ads. Women most of all click on any advertising. And if it is a teasing teaser advertising some weight loss, cosmetics or women's clothing, then you are almost guaranteed a click. It is not for nothing that many webmasters rushed to create sites specifically for women. So then you can earn a lot of money selling advertising space. Therefore, women's topics are very well suited for this type of online advertising.
Also, medicine remains in demand. However, not everything is so smooth here, this direction is more susceptible to various scams and deception. However, despite this big drawback, the volume of clicks on teasers is no less than in the female theme. Therefore, medicine remains relevant to this day.
The topics of computer games and making money on the Internet also deserve attention. Some products are simply surprising. Toys and making money online can be very addictive to people. And a product with great demand will always be popular. Therefore, these topics should be associated with teaser advertising. Also, such advertising will work well in the news, travel and other entertainment areas.
SECRETS OF TEASER ADVERTISING
To get good click-throughs on your ad teaser, you need to create an ad as efficiently as possible. Some secrets of teaser ads:
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Come up with a captivating and small headline. It is the short headlines that are easily perceived and well remembered by users. The shorter the name, the better. Moreover, it is easy to keep intrigue in short texts. And this, as I said above, attracts attention well. This is such a special publicity stunt.
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A picture is required! A teaser without graphics is not a teaser. Graphics are much more readable than text. Therefore, we pay great attention to the advertising image. The most effective are gif images. The graphics in such an ad will be constantly changing. It turns out a kind of living picture. And everything that moves on the site always attracts attention. Ordinary images can also be used. But the main thing to remember is that the picture should attract attention to itself. It is better not to use simple and uninteresting images. Photos should be unusual and creative. Only then will you have a chance to collect a large number of clicks on your teaser ad.
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Descriptions can be used. This will be a small piece of text that will perfectly complement the main ad title. You don't have to write a description for your ad every time. It is recommended to do this only when you have various promotions or have good bonuses. For example, you can write: "Hurry up, while the discount is 40%" or "When buying, the second some product is free." Only then will your advertising become even more effective. In the description, we indicate only significant bonuses that your customers may like. This is the most important secret of teaser ads on the Internet.
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Show only to your target audience. Don't try to embrace the immensity. Broadcast your ads only to a specific group of people. If you have women's products, then advertise only on women's sites. If you sell only in your city, then set up geo-targeting so that your ads are broadcast only for a specific region. This method will very well help you save your advertising budget.
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There should be a landing page and a metric from Yandex. With a landing page or capture page, you will be able to grab the user's attention for the product you want. And thanks to the established metric from Yandex, you will be able to collect statistics. This will determine the effectiveness of your ad campaign. You will already see where people are coming from, from which pages, and so on. Also, statistics from the metrics will help you analyze and test your ads.
STAGES OF CREATING A TEASER ADVERTISING
Often, it was the release of teaser ads that was the first step for all advertising campaigns for new products. Companies of such products were deployed with all kinds of BTL projects. If you need a teaser advertisement, then it is important to highlight two main stages of its creation:
1. Appearance of the teaser. The essence of this step lies in the creation of the intrigue itself, which will lure the consumer.
2. Release of the revision. This stage implies a detailed acquaintance with the content of the teaser, that is, it provides a story about the product and service that are subject to advertising.
Sometimes it is enough to organize advertising movements once, and then only maintain your success.
Examples of such instant teasers are an advertisement for shaving cream from Burma Shave. The slogan of the company read: "Girls pray / That men / Have faces / No stubble / Burma Shave." The company took place in 1925 in the USA.
Another example is an advertisement for the coffee company Starbucks, which for a long time did just fine without advertising. And for the new 2005, I decided to launch a teaser. The ad was posted by the New York Times. The essence of the advertisement was that from page to page the number of mugs of coffee (the company's trademark) grew until it formed the Starbucks corporate calendar for 2005.
When creating a teaser, it is important to remember that the written text must be free of errors, it must definitely spur you to action. As mentioned above, teaser ads with their content should promise to solve the problem. The transition from the title should immediately lead to the text with the answer to the exciting question.
Don't pay too much attention to highlighting text with signs. It is enough to make a few highlights to attract the audience. The teaser should be just noticeable, designed for a specific audience, then the result will be what you need.
If you want a positive result from your campaign, then you should remember the main secrets of its creation. Do not forget about the simplicity of slogans, riddle, intrigue. Choose high-quality, unique pictures. Remember that your teaser ad should be such that you yourself will react to it. Advertising should be a real work that will find its viewer. Make high-quality advertising - and the result will not be long in coming.
RECOMMENDED SITES FOR WORK
TeaserNet - The company has over 400,000 advertising sites. This speaks of excellent coverage of any direction of the advertising campaign. The account has everything to facilitate the work, up to the use of ready-made teaser banners.
